Adsense For Games Are Looking For Beta Publisher
25% of all internett users, or 200 million people are playing online games. For a long time it has been hard to monetize games. Sure, you could put ads on the site where the game are, but the game could still be ripped of the site, and then displayed on another site.
The last couple of years there have been growing up a couple good in-game advertising companies such as “Mochiads” and “GameJacket”. These companies are only focusing on in-game ads, and have been a hit in the industry.
Say hello to Google In-Game Advertising
So, Google wants to be a part of about everything on the Internet, and finally they have started to look at the online game industry. Now they are searching after beta publishers for their new Adsense for Games program. This program makes it easy to display ads in placements you define, such as before a game, after a level, or when the game is over. The Adwords sales persons will sell the in-game ads directly to brand advertisers such as McDonalds and Sony, and there will also be contextually targeted text and image ads based on content and demographic information.
Only for the big guys
As usual only the big boys are eligible to join the beta program. Publishers must have a minimum of 500,000 game plays and have 80% of their traffic from the U.S. or the U.K. Thats a really high percent of US and UK traffic on an arcade site!
A couple of highlighted publishers are Armorgames, ArcadeTown and HeavyGames. All of these sites got an alexa below 5.000 and probably well over 100.000 uniques each day.
Read more about Adsene for Games
Couple videos
Google have made a couple videos to better understand how in-game ads work. Take a look below:
Are you in the online games industry?
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Google likes to have its hand in everything.
Arcade traffic is notoriously bad at converting, I cant see advertisers wanting to pay too much for this.
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October 9th, 2008 at 8:28 am
Yup, arcade traffic aren’t the best converting, but you can make decent money from it. Theres a lot of persons with money that plays some casual games in the breaks.
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Google is slowly taking over the world! Once it becomes selfaware…
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Very interesting, but definitely agree that the value of the traffic will be very low…
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