Want To Be On TV? - Google Launches Adwords TV Ads
So, then it’s official. Google launched today their brand new advertising option. Google TV Ads. Long story short this will allows smaller budget advertisers to put their ads on TV.
How does it work?
Ok, the thing is, first, you’ll need a TV commercial. If you don’t have one yet, you do have the Ad Creation Marketplace, where you can connect with professionals who provide script writing, editing, production, and voice-over. This is a fairly costy thing, since it’s not cheap to make an commercial. AS I can see from the intro video the prices ranges from $800-$25.000. The rule “you get what you pay for” does of course count here. The good thing is thought, to celebrate their launch, for a limited time Google will cover the cost of creating your TV ad through our Ad Creation Marketplace, up to $2,000.
What does it cost?
You pay based on a CPM price. Basically it will work the same way as you used to, where you have to get the highest bid for your ad to show. So if there are some popular spots the CPM bid will be higher then on less popular spots. In the video the ads have a CPM of $2-$4. Which means you pay $2 or $4 per 1000 people viewing your ad. Not bad if it’s possible to get TV spots for that price. I contacted a TV station here in Norway and they charged around $40 CPM. Of course it’s probably possible to get that price down, but still.
Watch a video domenstration the system.
So - let me know if any of you are running an TV ad! 
If you enjoyed this post, make sure you subscribe to my RSS feed!
Interesting to see Google are expanding out of web-based advertising. I hadn’t heard of this project at all until I read about it here.
Read about it in mashable too, but it’s not that wise way of advertising!
And this is the first time Google has gone away from online ad system, so lets see how it works.
oh man….
Will google stop ever ?
How effective is this though, how targeted are the visitors/viewers, that stands to be seen….
Wow. That’s all I have to say. That’s crazy. Haha.
I don’t know how well this is going to work but I guess we will see.