Project Wonderful - A Great Way To Advertise

By Staale on February 12th, 2008

Last week I wrote that I had started with Project Wonderful. This is the post where I show you some stats, and how to do it.

Project Wonderful is kinda like an auction site, where you bid on ad spots on other sites. The price is on a daily basis, and there are several houndred sites in the network with a daily price of under $0.10.

When I first started with the network I manually found the sites I wanted to advertise on, and bid the amount I wanted to pay. I got a couple of good spots, and I saw a CPC of around $0,10-$0,20. The blogs I advertised on where in my niche so the clicks I got where well targeted.

Then I noticed a function called “Campaigns”. With this function you can define a couple criteria which the sites you want your ad to appear on should meet. This could be anything from what keyword the blog should be about, how much traffic they get and the price range. (See image below)

(Click to view full size)

So, what I did where choosing the 125×125 banner size. The site should receive at least 300 page views per day, and the bid should be below $0,10. Not that targeted, but there are a lot of blogs in their network, so it should be targeted enough. What I could have done as well is write something in the tags option. Like “blog, blogger, make money” etc.

I runned the campaign for about 3 days, and started it up again for one more day. This is how it went.

That where the first tree days of my campaign. As you can see the ad got 475,335 page views, and 911 clicks. (Where 649 where unique clicks) In total it costed me $30.16, and $0.03 per click. (or $0.05 per unique click.)

The last campaign I runned with the same setup. Got almost 200.000 views and 232 unique clicks for under $10. Not bad If you ask me. What you have to remember as well, is that my banner (and my viking) where shown almost 700.000 times! Thats some good branding.

What the stats dosent say is how many sites your ad is showing on. However you can see that in your campaign overview, and I where bidding on approx 200 ad spots/sites, and got the high bid on almost all of them.

When it comes to the quality of the traffic its hard to track since its a only a couple clicks from hundred of sites. But my overall stats look good, so I don’t think the traffic have been forcing it down.

As you can see there is absolutely possible to get some decent traffic for a decent price. I shouldn’t actually show you this today, since I will advertise the Entrecard contest this way. Hehe.

Anyway, if you are using Project Wonderful you could actually advertise on VikingBlogger for just $0,50 per day. Click here to place your bid.

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Categories: Advertising
Tags: Advertising, project wonderful

15 Responses to “Project Wonderful - A Great Way To Advertise”

picxx on Feb 12th, 2008 at 7:35 am

I’m just curious.. do you have any numbers on how well that traffic converted on youre blog?
Philip Gamble on Feb 12th, 2008 at 7:42 am

Nice stats - I haven’t personally used ProjectWonderful to advertise yet, but I have used it to generate revenue. It is how I found VikingBlogger.
Staale on Feb 12th, 2008 at 7:50 am

As I said, its really hard to track the stats. But after a quick look in analytics I see that there are 199 different referring sites, where each sites are referring a couple visitors. What I see is that about half of the traffic is bad traffic (aka 1 view, 0 second) while the rest are ok. What you should also think about is that the site/blog you advertise on got an owner, most probably that owner will check out your site, and thats pretty much as targeted traffic as I can get.
Sinporium on Feb 12th, 2008 at 10:48 am

What did your analytics show as the bounce rate? Were people staying on your site and viewing pages or just exiting as quickly as they came? I’ve used ProjectWonderful on a few other sites, but I’m not sure how effective it would be on a blog.
Staale on Feb 12th, 2008 at 11:12 am

Bounce rate where 68.42% on the days I advertised. Which are around normal. But on a blog which displays all the posts in full length on the front page you can’t be looking at the bounce rate alone, but the time of visit. Which weren’t that bad.
Living on Adsense on Feb 12th, 2008 at 11:24 am

The stats look fantastic. I plan on using the same type of strategy to promote my blog once I have finished customizing it.

As for the bounce rate…it can’t be much worse than the Entrecard bounce rate!!!
Jason on Feb 12th, 2008 at 11:26 am

Interesting stuff, with the ad being displayed 700k times for less than $40.

Does Project Wonderful allow you to bid for an extended period of time (like for a week, for example)?
Staale on Feb 12th, 2008 at 11:49 am

Jason: Yes, you can bid for as long (or short) as you like.
swollenpickles on Feb 12th, 2008 at 5:52 pm

What you should also think about is that the site/blog you advertise on got an owner, most probably that owner will check out your site, and thats pretty much as targeted traffic as I can get.

I think that is a very good point! I wouldn’t have found your site had you not picked up a $0.10 spot on my car blog!
Chetan on Feb 13th, 2008 at 7:30 am

It sounds like it’s sleeting, but every time I turn on the outside light & look, nothings happening.
Bloggeries on Feb 13th, 2008 at 4:03 pm

Where did you get those PW stats? I can’t find it!? they look like they were direct from PW I just get graphs. Help a brotha out
Staale on Feb 13th, 2008 at 4:26 pm

Sure thing mate.
1. http://www.projectwonderful.com/mycampaigns.php
2. view stats (On the right side of your campaign(s) just above the edit link.
Chetan on Feb 13th, 2008 at 8:08 pm

Oh good.. There are stats shown in the campaigns panel.
Thanks for sharing Staale
Bloggeries on Feb 14th, 2008 at 10:02 am

Werd!

Those stats are a lot better then normal ad stats.

I’m close at 0.11 CPM and 0.03 CPC ; been exposed to 94,000 uniques on this campaign alone so that’s good

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