Adtoll introduce Peel Away Ads
Ever heard of Adtoll? If you haven’t you should check them out. They are much like Adbrite but in my opinion better. They are a advertiser network allowing you to display many different formats on you site. The most popular formats on the site is the standard 468×60, 100×100 (arcades) and 125×125 (blogs) New of today is that they can deliver so called Peel Away Ads. You might have seen them around, the ads in the corner of the site, and when you move your mouse over
there it “peels” the site and the whole ad is showing.
Anyway, I have not seen an network providing this kind of ads yet, but after Adtoll introducing it, I’m sure someone else will follow. I do not offer a peel away spot on this blog, but i might consider it in the future
What do you think of the ad format? Annoying, or lovely?
Visit Adtoll and find sites offering Peel Away Ads.
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The plan for the future aren’t done yet, but I will write some about it on a...
It looks like a great format.
My main concern with all of these sites that offer ways to monetize your site is that many bloggers will choose adding a ‘bazillion’ ads on their site and not worry about layout or design.
I see quite a few blogs that are just covered in ads and it is very difficult to find the actual content. Blogger really need to focus on content and traffic before jamming their blog with ads. Viking Blogger has done a great job of this.
To keep myself in line I have created my Scarface blogging philosophy:
“First you get the traffic, then you get the advertisers, then you get the money.”
I’ve never liked the Peel Away Ads. I find them obtrusive and annoying, and I’ll never return to a site if they use them. That’s just my opinion of course, but I could definitely see others having the same view as myself.
Thanks for commenting on my blog and allowing me to use your format. I’ve been a visitor of your blog for a couple weeks now, and I enjoy it enough to have you in the top 3 blogs I frequent. Keep up the good work yourself, and thanks for visiting again.
Peel away ads are sometimes very good looking, giving the feeling of a well designed flash site, but sometimes they irritates if the layout of the page is not proper.
I remember once when i visited a blog, moving the cursor over any part of sidebar peels off the top right section, and exposes the ad. It was due to problem in the design.. it doesn’t look good.
I have been using peel away ads on a few sites now for about 6 months time. The ctr on the peel away ads is around 10% while all other ads on the site is somewhere between 3-5%.
The biggest concern is as mentioned above, that someone can find them so annoying that they will not return to the site, therefore i have been cautious and will not throw up the script at all my sites.
These ads are ancient and very annoying: traditional banners should be used in all cases, without pop-ups, DHTML tricks or Flash.
Agree with you lamib.. as a visitor point of view, many dont like the flash type of ads.
@lamib: Its interesting that you call the peel away ads ancient and are pushing the old school banners. I think to make a sweeping generalization that “traditional banners should be used in all cases, without pop-ups, DHTML tricks or Flash” is flawed. You need to base your blog’s advertising model on your specific blog topic and your audience. For example I agree that peel away ads probably do not work very well for blogs about blogs or making money.
Different blogs require different monetization strategies, and to say that traditional banners should be used in all cases is limiting your income possibilities.
I agree with Living on Adsense. By excluding any possible income source on youre blog, you are allso excluding any possible positive income on youre blog. It’s not like the peel away ad’s are occupying space for other ad’s to be used.
I have mainly used them at travel blogs (wich are not really blogs, but more like travel info sites) with great success compered to more traditional advertising.
Living on Adsense: No matter how much you want money, you should be arrested if you go and use ancient Flash ad techniques that are obviously annoying (such as these “peel away ads” that I’ve seen for years now) or other DHTML-trick using adverts that mess up the page or distract the viewer.
Traditional banners should only be used. Like “no-pay” Adsense.
Or maybe even better: have a blog that doesn’t have ads at all!
lamib: These “ancient” ad techniques that YOU find ‘obviously annoying’ can actually be quite effective if used in the correct context. Be wary of making your monetization decisions based on your personal opinion, let testing be the decider.
Personally, I agree that the peel-aways are annoying to me as well as do many other web savvy internet marketing types. But, guess what? These same ads will work quite well in a niche that caters to a less web savvy individual.
Having a “set in stone” mentality when it comes to monetization (or anything, for that matter), without testing and considering various alternatives is great way to limit your potential income.
I think in this case we may have to agree to disagree, and if that is the case I strongly urge you to NOT Google the phrase “banner blindness” in regard to your traditional banners.
It’s not about your monetization. It’s about the end user. Any selfish bastard looking to get money over blog readers or website visitors should be shot.
Yes, if you want to try “modern ways” than to use the good, proven old banner ads, you should go for it: in the meanwhile you’ll lose every blog reader of yours.
Like I said before, we have to agree to disagree. We are of two differing philosophies on blogging. Yes, the purpose of my blog is make money, yes I am willing to test and try out different ways of monetizing my blog.
Fine. Shoot me, call me selfish.
But EVERY person that comes to my blog knows why it is there; to make me money. This is why I am open to different advertising models, because not only can I make money from these ads, but my readers can learn whether or not these ads are effective.
So essentially what I am doing is creating a simple balance between advertising and readership. As I pointed out earlier, if you have ads you must cater them to your audience, and that is exactly what I have done, and what so many other ‘make money’ bloggers do.
Your blog is not about making money, from what I can tell it is about ranting and complaining about various topics (I saw the word sucks quite often in your titles and posts). We have two completely different blogs, and therefore has two completely different views on ads. My readers expect ads, and furthermore want to know how my ads are doing so that they may implement similar strategies. Your readers think ads “suck” and therefore you do not have ads.
As I in a previous comment: “Different blogs require different monetization strategies…”
I can see your perspective, and yes you are absolutely correct that “These ads are ancient and very annoying: traditional banners should be used in all cases, without pop-ups, DHTML tricks or Flash.”, as pertaining to your blog.
But not mine.
In conclusion, our blogs are different, so our view points on this topic are different. We just have to agree to disagree.
**Claps** I’m out!